In recent years, marketing over digital platforms has become a common trend among companies. Real estate marketing is one such instance that experiences various strategies and unique customer experiences across India. From a comfortable user-experience to the future-ready interface, AI has a lot to offer that brings an instant switch to the entire realty sector. In real estate, such digital advancements are known as Prop Tech (Property Technology).
The future of real estate marketing could expect an influence of digital advancements like AI, Data science, etc. Thus, Prop Tech is a blessing in disguise to the Indian Real estate marketers, and it is best suggested to make the best use of it today.
With the emerging trend towards data science, the industry is more like to create a hype like how digital marketing did during 2015. That being said, implementing data science to your real estate business today can, in fact, cost you cheaper than what it would few years down the line.
Not to forget the pandemic which has forced everyone to remain indoors, the real estate business would soon experience virtual support from search to settle, which would include the virtual experience of the site visit, virtual agreements, and meets from trustworthy sources and all this can be done in a more creative and mind-boggling way.
Estimating all this, It is best suggested to opt for AI over any other medium in the current market.
